Medical track
Condition-Specific Campaigns
Each condition gets its own campaign and its own landing page. Eczema patients land on an eczema page, not a homepage.
Read more ↗The Only Marketing Agency That Works Exclusively For Dermatology Practices.
We are an agency that builds the infrastructure to fill your schedule on both tracks. We know the difference between a psoriasis patient on insurance and a cosmetic filler patient spending out of pocket.
A senior dermatology strategist picks up. Not a sales rep.
- Google Partner
- Meta Business Partner
- HIPAA Compliant
- RealSelf Certified
- AAD Member
- Derm-Exclusive Since 2016
What we do
One agency. Both sides of dermatology.
Dermatology is two businesses under one roof. The patient who comes in for eczema biologics and the patient booking a Botox consultation are separated by completely different search intent, different conversion timelines, different platforms, and different emotional drivers.
We build separate systems for each track. Campaigns, landing pages, attribution, reporting. We manage them as the distinct businesses they are. What does not change between them: the clinical depth we bring to the work, the geographic exclusivity we give every client, and reporting that speaks the language of your P&L, not an ad platform.
- Separate budgets and negative keyword libraries per track
- Attribution wired through to attended appointments
- Geographic exclusivity enforced across both tracks
Our services
Systems Built for Clinical Depth & Patient Volume.
Medical track
Mohs Surgery, Standalone
Mohs patients have been diagnosed and referred. They search for a surgeon, not a dermatologist. That intent gets its own build.
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Both tracks
EHR-Connected Attribution
Ad performance wired to your practice management system, so campaigns optimize toward patients who attend, not patients who click.
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Cosmetic track
Three-Stage Meta System
Awareness, consideration and conversion layers running at once. Conversion-stage ads stop burning on awareness-stage audiences.
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Cosmetic track
RealSelf Management
Where cosmetic patients run their final provider comparison. Managed as a core acquisition channel, not a reputation task.
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Both tracks
HIPAA Pixel Architecture
Event-level exclusions configured before any campaign launches. It is the first technical task in every engagement.
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Why Claros
What a Dermatology-Exclusive Agency Actually Means.
We know the clinical language.
Payer mix. Prior authorization. Dupilumab. Mohs micrographic surgery. RealSelf. IL-13 inhibitors. These are not terms we learned from a client brief.
We close the attribution loop.
Clicks and form fills do not appear on your P&L. Attended appointments do. Completed procedures do. That is what we optimize toward.
We market the season before it arrives.
Psoriasis in October. Skin cancer screening in February. Pre-summer Botox eight weeks before Memorial Day. Your calendar runs 90 days ahead of demand.
One practice. One market.
Geographic exclusivity across every market, both tracks protected. When a competing practice approaches us in your market, we decline.
What we find
Every audit turns up the same four gaps.
Across the dermatology accounts we have audited, these are the structural problems that show up most often. None of them are bidding problems. All of them are architecture problems.
Illustrative figures for this build. Replace with your own audit data before launch.
Results
What the Work Produces.
Two engagements, one from each track. Full breakdowns live on the case studies page.
Medical dermatology · Four locations
One campaign for every condition, rebuilt into a condition-specific system
We rebuilt the campaign structure, deployed condition-specific landing pages, and connected attribution through the practice EHR.
−41%Cost per lead
2.1→5.8%Conversion rate
8Landing pages
Cosmetic dermatology · Single location
Conversion ads at cold audiences, rebuilt into a three-stage system
We built a three-stage Meta system, optimized the RealSelf profile, and activated the pre-summer Botox window ten weeks out.
$212KMonth one
−37%Cost per consult
+48RealSelf reviews
Testimonials
In Their Words.
Every agency I talked to before told me they had healthcare experience. None of them had ever heard of prior auth. Claros Digital knew my world before the first call ended.
Our reports used to show clicks and impressions. Now they show attended appointments and cost per patient by location.
We opened a third location and Claros Digital had cannibalization monitoring in place before the campaign launched. We grew combined volume instead of splitting it.
Get started
The practices that move first in their market win.
Book a strategy call. We audit your current setup before the call. You arrive with a diagnosis. We arrive with a direction.
- Free PPC audit
- Free HIPAA pixel review
- Free market availability check
